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“The Hy-Vee brand is rooted in the local community dating back to the 1930s, and we are thrilled to create this ticketing affiliation with them.” In addition to having the Hy-Vee name on the ticketing system, the strategic partnership between Hy-Vee and Spectra at the Iowa Events Center enables both parties to cross-promote products and services with event tickets, creating additional value for each customer.

“We’re happy to have entered into a partnership that will help bring quality entertainment to our central Iowa customers,” said Laura Fulton, executive vice president of operations for Hy-Vee’s northern region.

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DES MOINES, Iowa — Purchasing tickets to an event at the Iowa Events Center is as easy as going to the grocery store.

Spectra, venue management, food services and hospitality, and ticketing provider to the Iowa Events Center, announced Friday a marketing partnership with Hy-Vee, Inc. Hy-Vee will become the branding name for the venue’s ticketing system and box office and will begin selling all Iowa Events Center tickets on Wednesday, July 1 through Hy-Vee, the 22 participating Hy-Vee stores in central Iowa, the Wells Fargo Arena Box Office, or by calling 844-55-HYVEE.

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